For a long time I have found it very interesting how directors hold up their hands to frame a shot. I know it's a bit cliché, but if you have ever lived in the lower peninsula of Michigan you know how to show people where you live—you simply hold up your right hand and point. When I was challenged to come up with a poster design that says movies, Grand Rapids, MI, and film festival; I couldn't help but put all these elements together to pull off this concept. It plays off so many meanings and includes a cinematic green screen. My hope is that the audience picks up at least a few of these elements at a time in this poster, if not all of them. I was honored to be able to work on this poster alongside my friends at Spectacle Creative.