COUNTRY FRESH WEBSITE

Growing up in Michigan, the Country Fresh brand has been apart of my grocery experience as far back as I can remember. This and many other reasons got me excited to be apart of their web redesign in conjunction with my friends at The Image Shoppe. When designing this I wanted to stay true to their brand, logo and color. I used stylized bars that complement their logo and call attention to content areas. The site has a clean and modern layout that helps the content take front and center.

TECHSLINGER WEBSITE

I had the chance to work not only on a this TechSlinger's logo/brand but also their website's front-end design. I wanted to make the site's products to step forward on a dark background and have a cutting edge feel but to be simple and accessible to everyone. Thanks to the teamwork with my friends at the Image Shoppe this website came together very well.

The GREEN WELL WEBSITE

Using their existing visual identity this website was designed for the Green Well restaurant in Eastown, Grand Rapids, MI. When you visit the actual restaurant you first walk through green curtains, the same curtains located at the top of the website. Other visual elements of this gastro pub were used to reflect the Green Well's character and experience.

DARIUS MATHIS + RED SEPTEMBER FILMS SITES

When you are aggressively going after different target audiences you may need more than one website to engage your audience with the right language—Darius Mathis and Red September Films needed to do just that. The key goal was to not have the sites alienate one another visually or structurally. Each simple site gives the audience an introduction to the work and background of Darius Mathis (personal work) and Red September Films (company portfolio).

GORILLA PICTURES WEBSITE

Gorilla's website conveys the message of bright unbridled creativity that flows from a passionate group of people with many different talents. After many comps it was settled upon that the simplicity and creativity of spray paint in layers represented, in a way, the culture of Gorilla Pictures. Their sturdy logo was more than able to support this spray and stencil concept. Lots of white space was used to allow both the bright colors and subject matter exist together in the window without competing.

demo reel page

Gorilla carried the design and theme into their iphone app they had developed to interact with their online presence (below).

ADOPTION JOURNALS BLOGGING SITE

AdoptionJournals.org is a blog service specifically geared toward adoptive parents who want to log their adoption story online. Many visual templates needed to be created for each adoption situation, domestic and foreign. The templates where created using the best of CSS practices—so when a family wanted to switch to a different template it could be done seamlessly without effecting the previously entered content.

 

Here are more example headers of the site's CSS templates:

   For Central / South America countries like Guatemala

   For a Asian adoption blog

   A generic style template

   A Nepalese/Himalayan style template

   An African adoption template

   Another generic template, possibly for a domestic adoption

   A Russian style template

   Another Russian style

BILL & PAUL'S EMAIL PROMOS

 

These are a set of email promotions for a local supplier of outdoor equipment. Their purpose is to brief existing customers on events and discounts in a fun and creative way. Each one had links to landing pages on the retailer's website.

ADOPTION NETWORKING SITE

NetworkAdoption.com is central hub for adoption agents and agencies to connect from across the U.S. and pool their resources to offer adoptive families access to adoption from around the world. Easy to understand navigation and searchable content was used in order to get contact info in front of prospective families as quickly and widely as possible.