GRAND RAPIDS FILM FESTIVAL POSTER

For a long time I have found it very interesting how directors hold up their hands to frame a shot. I know it's a bit cliché, but if you have ever lived in the lower peninsula of Michigan you know how to show people where you live—you simply hold up your right hand and point. When I was challenged to come up with a poster design that says movies, Grand Rapids, MI, and film festival; I couldn't help but put all these elements together to pull off this concept. It plays off so many meanings and includes a cinematic green screen. My hope is that the audience picks up at least a few of these elements at a time in this poster, if not all of them. I was honored to be able to work on this poster alongside my friends at Spectacle Creative.

SOUTHERN CROSS AVIARY LOGO

Two friends of mine started a business breeding small exotic birds from Australia. One of their main breeds, lady gouldian finches, are very colorful and visually interesting. They named their business Southern Cross Aviary which the southern cross is a constellation found in the Australian flag. Using geometric shapes and bright and dark colors, I was able merge both images in a cohesive manner.

X Logo proposal

This was a proposed mark for a new property company that sold and managed commercial properties. The company was thinking that they wanted an "X" in their name. The lines are on a 45º angle perpendicular to each other which is a common structure in commercial buildings.

SWELL DEVELOPMENT LOGO

The above logo is for a software and web development company named Swell. The word "swell" itself has multiple definitions and its meanings can be applied in many directions. This logo was created to show progress in development through a bar chart that forms a wave—bringing the natural and manmade together in an icon.

WINTER WEEKEND proposal

This is a proposal for a winter weekend event.

COUNTRY FRESH WEBSITE

Growing up in Michigan, the Country Fresh brand has been apart of my grocery experience as far back as I can remember. This and many other reasons got me excited to be apart of their web redesign in conjunction with my friends at The Image Shoppe. When designing this I wanted to stay true to their brand, logo and color. I used stylized bars that complement their logo and call attention to content areas. The site has a clean and modern layout that helps the content take front and center.