LUDWIG FAMILY DENTISTRY LOGO



The challenge: create a dentist word-mark with a family-friendly, clean, and professional character—minus any icons of anything dental. I was pleasantly surprised by such contraints, not to mention such refreshing restraint from a client. I feel this word-mark is a unique crafted san-serif font that brings a sensitive and personal touch to the viewer—similar to what one would hope to have in their dentist.