What would it look like if you took a gorilla to the movies? And how would you simplify that image into a logo? Just as light streams into a jungle forest so does light stream through a projector in a movie theater—this logo's intent was to play off both those occurrences in an iconic way. In 2009 Gorilla Pictures' logo was simplified to just say "Gorilla" and yet it still stayed true to the company's core identity. This durability of the logo helped with the company's various dealings in different forms of media. The logo thrives in many colors, shapes and forms as seen on Gorilla's website.